Pass the Courvoisier: Unraveling the Mystery of Cognac and the Black American Consumer Market – Naa Oyo Kwate (Rutgers University, NJ) – LARCA-Wide Seminar

Posted on May 17, 2022

17 May 2022 - 16 h 00 min - 18 h 00 min


LARCA-Wide Seminar

NAA OYO KWATE (Rutgers University, NJ)

Pass the Courvoisier: Unraveling the Mystery of Cognac and the Black American Consumer Market

TUESDAY 17 MAY 2022
4 pm – 6 pm
Online and in-person

 

To join online, please register at https://u-paris.zoom.us/meeting/register/tZUvfuGppjIjE9IrSlikMLFpSDj9Ear5g32w

 

“African Americans comprise the vast majority of buyers in cognac’s biggest market (the U.S.). Though rappers have the most notoriety for promoting it, cognac consumption began long before. This work in progress talk explores the genesis of cognac’s Black popularity.”

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