17 mai 2022 - 16 h 00 min - 18 h 00 min
Séminaire Commun du LARCA
NAA OYO KWATE (Rutgers University, NJ)
Pass the Courvoisier: Unraveling the Mystery of Cognac and the Black American Consumer Market
MARDI 17 MAI 2022
16h – 18h
Sur Zoom et sur place
Se connecter à la séance : enregistrement préalable sur https://u-paris.zoom.us/meeting/register/tZUvfuGppjIjE9IrSlikMLFpSDj9Ear5g32w
“African Americans comprise the vast majority of buyers in cognac’s biggest market (the U.S.). Though rappers have the most notoriety for promoting it,
cognac consumption began long before. This work in progress talk explores the genesis of cognac’s Black popularity.”
