17 May 2022 - 16 h 00 min - 18 h 00 min
LARCA-Wide Seminar
NAA OYO KWATE (Rutgers University, NJ)
Pass the Courvoisier: Unraveling the Mystery of Cognac and the Black American Consumer Market
TUESDAY 17 MAY 2022
4 pm – 6 pm
Online and in-person
To join online, please register at https://u-paris.zoom.us/meeting/register/tZUvfuGppjIjE9IrSlikMLFpSDj9Ear5g32w
“African Americans comprise the vast majority of buyers in cognac’s biggest market (the U.S.). Though rappers have the most notoriety for promoting it, cognac consumption began long before. This work in progress talk explores the genesis of cognac’s Black popularity.”